Every food business in the UK must provide allergen information under Natasha's Law. Most treat it as a box-ticking exercise — a laminated sheet on the wall or a note on the menu saying "ask the staff."

We built SafeEat to do something smarter with it.

SafeEat gives cafés, restaurants and takeaways a QR code that links to a live, filterable menu. Customers select their allergens and instantly see what's safe for them to eat. The business gets a documented, auditable compliance trail that satisfies the EHO — no more ambiguity, no more liability.

But here's where it gets interesting. Every customer who scans creates a persistent dietary profile. The business now knows who their allergy customers are, what they avoid, and can send targeted notifications directly to them — "new gluten-free options this week" to the customers who need to hear it.

Allergy diners are roughly twice as loyal as average customers and tend to bring groups, because they've found somewhere safe. SafeEat turns a legal cost into a retention engine.

£29.99/month. No contracts. No app needed — just scan and go.

safeeat.co.uk